New Design

Message from
the Chairman

It is both a unique honor and pleasure to be writing this message as the Chairman of 7CS Group company. Every day, I am greeted with the knowledge that the beautiful diamonds we offer are symbols of not only love and admiration, but of innovative technology, sustainability, and a promise to our future.

Looking ahead, we are focused on building the strength of our brand by offering a new choice to customers while providing quality, beauty and value, along with a dedicated commitment to education, transparency, and disclosure. I am passionate about this journey and truly believe the best of Pure Grown Diamonds is yet to come.

Mr. Harshad Metha
Mr. Rihen Metha

7Cs Gold

    Customer Service
  • Good customer service is all about ensuring repeat customers. At 7Cs, we follow a ‘customer first’ approach and strive to create long-term value for customers.
  • We are fiercely loyal to our clients and are committed to creating value for them through a combination of service excellence and timely delivery.
  • We believe that consistency implies corporate integrity to our customers and internal harmony within the organisation.
  • At 7Cs, we nurture a culture where individuals work together to achieve a common goal.
    Corporate Social Responsibilities
  • The 7Cs Group is a community-minded company with an increased public consciousness about the role of business in cultivating and maintaining ethical practices in society and in the natural environment.
  • Credibility stems from a proven track record of delivering superior quality services in a timely manner.
  • Innovation, besides being a means to creating economic value, also creates an emotional value. That is why we foster an environment that encourages independent thinking.


Pure Grown Diamonds represent more than a technological advancement. We represent an increase in confidence that the diamonds our customers adorn themselves with are guaranteed to come from a source free from conflict and a strain on fragile ecosystems.

Pure Vision

Provide a choice in diamonds that are beautiful, certified, sustainable, and guaranteed conflict-free.


Diamonds have long been among the greatest natural treasures unearthed by mankind. Their durability, beauty, and brilliance are evidence of the miracles produced by thousands of years of geological movements and processes. And yet the efforts required to bring these treasures forth from the earth have had a detrimental impact on our environment.

The spirit of sustainability is one in which mankind coexists harmoniously with our planet, never tipping the balance between that which we need to survive, and the renewable resources which we give back to the earth. Pure Grown Diamonds uses advanced technology which allows for the creation of these treasures without a negative environmental impact, which is something you can be proud to wear.

Environmentally friendly

When you hold a grown diamond, you hold a beautiful, durable gem made possible by dedicated and brilliant scientists. What you do not hold is a product that has come from a once vibrant habitat, or which required the damaging excavation of open pit mining.


Each Pure Grown Diamond is grown in a controlled, safe, and pristine laboratory, guaranteed free of any conflict zones worldwide.

Pure Mission

It is our mission to remain the leader in grown diamonds by providing the highest quality, value, innovation and choice using the latest technology in an environment of honesty, transparency and fairness with our customers, employees, vendors and society at large.

Quality & Value

We hold ourselves to the highest standards in quality and value. Pure Grown Diamonds offer all of the beauty, brilliance and scintillation of mined diamonds, and when compared to stones of equal color, cut, clarity and carat weight, provide you with significant savings, so you will never have to choose between quality and conscience.

Supply Chain

Our diamonds are grown by a proprietary process that recreates the miracle of nature. Like mined diamonds, our grown diamonds are faceted and polished by highly skilled diamond cutters, certified by leading gemological institutes, then fashioned into elegant jewelry to be cherished for generations. As the worldís largest distributor of gem-quality grown diamonds, we guarantee a sustainable and steady supply of white and fancy colored diamonds.

Customer Service

Pure Grown Diamonds offers the convenience of shopping online with the customized experience found in a fine jewelry boutique. As such, we want you to be delighted with your purchase and your shopping experience. Our 60 day money back guarantee gives you time to make sure your purchase is perfect, but if you ever have any questions, concerns, or just want to provide feedback, we want to hear from you.